Role Creative Director

Client Fair Agency


Branding for a non-profit news organization about local policies.

The Mark

The team generated the primary logo based on the idea of a Checkmark and a lettermark that can be used throughout various medias.

The mark scales down, and is equally effective black, white, or the two color option.

The next task was to build a strong design language to help build out awareness of the platform through social media.

The goal being the more people involved the more areas that could be covered.