Art Direction, Front End Development, Branding
The IPPFA needed a new website, and branding to help bring them in to the modern era. They relied on their branding from 90’s to help get them to this point, but with younger members joining from teaching and other public employment fields they wanted something to help them stand out and get these newcomers engaged.
Starting with a newly developed logo that held true to their beliefs of protecting public service employees — the website came after. It built upon the color theory, and no ideas to help build their organization and expand to other states as well.