I've worked on solutions for
Years of Experience
Marseilles State Bank is from a small community, and has established itself on being the preferred bank of choice to many locals. Their pillars of support, trust, and loyalty are what drove the logo design. Creating an “M” based on pillars and the strength the drive within the town.
"Ryan has been key in our success to build a stronger brand, marketing material, and building a scalable system to help thousands of loan officers."
While at CrossCountry Mortgage, I was given the task of updating branding that had long been overdue for an update while leading a growing team of designers to execute that branding. One of the unique challenges for this branding was developing a system to create a logo for each of the Loan Officers if they wanted one. This logo needed to keep in our corporate mark while allowing for a team name.
This, in turn, created another challenge. We now had 2,000 stakeholders that wanted a voice in the branding. The solution was to learn as much as we can about their markets, goals, and ideas to create a flexible brand that each of the Loan Officers could adopt.
"I’ve had the privilege of working with Ryan this past year and can genuinely say that he has a keen eye for design! He always went above and beyond and hit every deadline – even the last-minute turnarounds, to ensure a client’s happiness. I would recommend Ryan for his professionalism, design capabilities, and constant desire to push design limitations to exceed any expectations."
Adapt Mortgage is to be a sub-brand of CCM. This new brand is supposed to be the borrower facing message that helps them understand the mortgage process, guide them through buying a home, and use modern day technology to help streamline the home buying process.
The branding needed to be minimal enough to let the messaging shine through, and the Loan Officers personality take over when needed.
Static Site Development through Jekyll
Reviews and Reports